A Sales Professional’s Cover Letter
Use your Sales Professional’s Cover Letter to Give you a Boost
A cover letter presents the unique opportunity to give potential employers insight into your sales background, your record of success, and the qualities that you possess that make you an passionate Account Executive. Your resume summarizes your academic and professional experience, but your cover letter supplements the resume by elaborating on your qualifications and highlighting your experience in a new way. Developing a convincing cover letter helps you secure an interview for your next sales job.
As a sales professional, you use persuasive language with your clients, helping you increase sales and expand your client base. You’re adept at convincing people that your business’ product or service is right for them. Use this same language in your cover letter. Even if you don’t consider yourself a strong writer, you possess the important quality of persuasion–use it to your advantage.
Use active voice and engaging verbs that highlight your accomplishments. Verbs such as “sell,” “achieved,” “improved,” “boosted,” and “managed” are engaging verbs that effectively convey your success in sales and highlight your sales productivity. Combine these active verbs with industry-specific terms to highlight your knowledge of the sales world.
The goal of your cover letter is to convince the potential employer that you are the right person for the job. Write authoritatively and confidently; this tone can effectively persuade the employer to pursue you as a candidate. Focus on specific achievements in your sales career, highlighting accomplishments that your resume could not do justice.
Develop New Content
An effective sales cover letter does not simply repeat information from your resume. Make your cover letter count by developing content specifically for this document. Use your resume as inspiration for items to include in the letter, but elaborate on that information. What is your greatest achievement as a sales professional? Did you double sales in your first year, or are you well-connected within your industry? Have your earned certification or completed training that boosts your profile as a sales professional? What skills do you possess that make you a smart sales professional? Focusing on your past success can be a convincing way to land the next sales position.
Target the Job
Don’t use a generic cover letter for every sales job you apply for. Instead, target each cover letter so that it shows your qualifications for that specific job. If the potential job wants someone with B2B sales experience and you have it, focus on discussing that experience in the cover letter. Your previous experience selling directly to businesses can help you secure an interview.
Review the job description and identify sales-specific keywords in the ad. Use those keywords in your cover letter. For example, if a job description includes terms such as “outside sales,” “social CRM” or “lead prospecting,” you can incorporate these teams into your cover letter. Just make sure the terms flow smoothly with your content; only use keywords that you can seamlessly work into your letter.
A cover letter for a sales position should be persuasive, a skill that all sales professionals possess. Using these innate skills will allow you to craft a convincing cover letter that relates specifically to the job for which you are applying. You can sell yourself to a potential employer with a well-written cover letter.